Cookie and Tracking Tool Policy

6. Administration and deletion of Cookies and exercise of your right of withdrawal

• When you visit our online services, a banner appears, which informs you about the use of Cookies. If you click “Accept all cookies”, you agree to all Cookies. By clicking on “Cookie Settings” you can decide for yourself which types of Cookies (explained within the Cookie list) you agree to. You can withdraw your consent at any time and revise your Cookie settings. You can change your Cookie settingsalways in the footer of our Website (“Cookie Settings”) or in the App (“Privacy Settings”).
• Further information to third party Cookies can be found in the data protection information or Cookie information of the respective provider.
• You can also use your browser or your device settings to manage the use of Cookies, including deletion. You can change your browser or device settings accordingly and deactivate the setting of Cookies. You can also choose in your browser or device settings whether you want to be informed when Cookies are used. For details on how to change your browser or device settings, please refer to the instructions or help functions of your browsers
  • Google Chrome: https://support.google.com/chrome/answer/95647?hl=en
  • Firefox: https://support.mozilla.org/en-US/kb/enable-and-disable-cookies-website-preferences
  • Internet Explorer: https://support.microsoft.com/en-us/windows/delete-and-manage-cookies-168dab11-0753-043d-7c16-ede5947fc64d
  • Safari: https://help.apple.com/safari/mac/8.0/#/sfri11471
• Please note that you can still visit our online services and use our online services after deactivating Cookies by changing your settings. Under certain circumstances, however, deactivating Cookies may mean that you can no longer make full use of the functions.

7. Cookie Information

Google Analytics (belong to the category of Performance Cookies)

We use Google Analytics, the analysis service of Google Inc. (“Google“). Google Analytics uses “Cookies“, which are text files that are stored on your device and that enable the analysis of your use of online services. The information generated by the Cookies regarding your use of the online services (including your IP address) is transferred to a Google server in the United States of America and stored there.

We use the IP anonymization. This way, Google’s IP address is compressed within European Union member states, or states party to the European Economic Area. Only in exceptional cases, full IP address will be transferred to a Google server in the United States and is compressed there. Google will use this information to evaluate your use of the online service in order to generate reports regarding online service activity for the online service operator and to provide further services associated with the online services utilization and internet utilization.

Your anonymized IP address taken for Google Analytics will not be linked with other data stored by Google. You may prevent the installation of Cookies by changing your Cookie settings; however please be reminded that in that case you will not be able to use all functions of the online services

More information about data protection can be found here.

Google Analytics Consent Mode and server- side tracking

We may use Google Analytics “Consent mode” which stops the storage of Cookies and other information or access to information already stored in your device. Additionally, we may outsource our tracking from user’s end-devices to our servers. Data will be collected without Cookies and processed by us and our servers (provided by a European server provider and data processing solely within the EU) and transferred to our Google in an anonymized form without identifiers or replacements of identifiers such as IDs or hashes.

Google Remarketing (belong to the category of Targeting Cookies)

We use Google’s interest-based advertising program, called Google Remarketing. Third-party vendors, including Google, display ads on online services across the Internet using Cookies stored on the basis of a user’s previous visits to these online services. The collected data (such as age group, presumed gender and interests based on the online services visited) are included in the evaluation reports with Google Analytics. You choose to disable Cookies used by Google for this purpose by changing your Cookie-Settings. More information about data protection can be found here.

Google Enhanced Conversion (belong to the category of Targeting Cookies)

In addition, we use Google Enhanced Conversion (Google Inc., 1600 Amphitheatre Parkway Mountain View, CA 94043, USA) on the basis of your consent for users who surf the Internet with a registered Google account. In online marketing, conversions are – in general – an interaction by the user (e.g., clicking on an advertisement and booking). For Google Enhanced Conversions, however, only the online booking – as a conversion – is relevant for us. For example, you can land at our online services via advertising and there go from being a user of our online services to booking a flight. Google Enhanced Conversion allows us to measure the success of our advertising measures in this context even more precisely. This generally works in such a way that a user clicks on one of our advertisements and is redirected from there to our online services. On our online services, if a booking is made, the email address is captured and securely forwarded to Google in hashed form to check via Google Enhanced Conversion. The fact that data has been hashed means that it is not possible to draw conclusions about the content and length of the data in particular (hash standard SHA256). If data is at Google, the hashed data sent by us is compared with the advertising event data collected and hashed by Google with the desired action; thus, the conversion is confirmed, i.e. assigned to our marketing action and the conversion confirmed (reported) to us. The purpose to process the data with Google Enhanced Conversions is solely efficiency control and continuous optimisation of our marketing measures. It allows us to understand how successful our marketing campaigns are, to design our online services as we understand how successful our design for bookings is and for personalised advertising in which we are able to retarget the user for advertisements from us over the Internet. When using Enhanced Conversion, Google is the sole recipient of the data. Your data will be stored by us for a period of 24 hours at the latest.

Microsoft Clarity (belong to the category of Targeting Cookies)

Using a behavioural analysis tool named “Clarity” to analyse aggregated information with a heatmap to understand user interaction, views, navigation and browsing pattern with our online services using machine learning and AI provided by Microsoft Corporation (One Microsoft Way, Redmond, Washington, USA, link to Microsoft Privacy Notice). Clarity suppresses our online service Data is stored in the Microsoft Azure cloud and Microsoft has access to the data for own purposes. Microsoft sets Cookies on your browser, including the creation of a unique Clarity user ID assigned to you. Furthermore, so-called “session recordings” allow us to use a recording of your behaviour while you are visiting our online services and analyse your behaviour by adding a lightweight script that captures all your interaction on our online services if you obtained explicit consent to do so in this respect. This includes navigation throughout the web pages along with your clicks, page visits and scrolls. This enables us to replay your actions to understand your user perspective, traffic source, session timing and others and validate online services issues and online services optimization, identify target audience, or enhance your experience to (re-)visit our online services. We delete or anonymize the processed data after 3 (three) months at the latest. Further information on Microsoft Clarity you find here: (1) https://clarity.microsoft.com/terms (2) https://privacy.microsoft.com/en-gb/privacystatement (3) https://docs.microsoft.com/en-us/clarity/

Social Media Cookies (belong to the category of Targeting Cookies)

We use Cookies for sharing the content of our online services via social media in order for logged in users of selected social media to share and like certain content from our online services

Those social media parties may also collect your personal data for their own purposes. For further information regarding your collected personal data as well as the Cookies set by the social media parties, please refer to their own privacy and Cookie policies:

• https://en-gb.facebook.com/about/privacy(Facebook)
• https://policies.google.com/privacy?hl=gb(Youtube)
• https://www.linkedin.com/legal/privacy-policy(LinkedIn)
• https://help.instagram.com/155833707900388(Instagram)
• https://policy.pinterest.com/en/privacy-policy(Pinterest)
• https://twitter.com/en/privacy(Twitter)
• https://www.snap.com/en-GB/privacy/privacy-policy(Snapchat)

intelliAd Media GmbH (belong to the category of Targeting Cookies)

We use the web analysis service with Bid Management from intelliAd Media GmbH, Sendlinger Straße 7, 80331 Munich, Germany. Anonymized data is gathered and saved on an aggregated basis, and user profiles are created from it in the form of pseudonyms, in order to ensure effective design and for optimizing our online services. Using intelliAd Tracking involves Cookies being saved locally. The anonymized data of user activity and profiles can be used by the online service operator as well as by other intelliAd customers to identify usage interests, without disclosing the identity of the You have the right to deactivate the saving and further use of your browsing data by changing your Cookie-settings. You can find more information about data protection here.

Third-party advertising

We use third-party advertising technology to serve ads when you visit our online services and other online services upon which we advertise. This technology uses information about visits to our online services and the other online services upon which we advertise to serve our ads. In the course of serving our advertisements a unique third-party Cookie may be placed or recognized on your browser. In addition, we use web beacons, provided by our ad serving partners, to help manage our online advertising. These web beacons enable our ad server to recognize a browser’s Cookie when a browser visits our online services and to learn which banner ads bring users to our online services. The information we collect and share through this technology is not personally identifiable.

8. Disclaimer

We may amend this Cookie and Tracking Tool Policy from time to time. This may be the case if our online services or the rules relating to Cookies change. We reserve the right to amend the content of this policy at any time. In case you share your device with other persons, you have to make sure that they are adequately informed and can exercise their rights.